Track User Events

CleverTap provides the ability to track custom events that are specific to your website. For example, if you are an e-commerce company, you most likely want to track what products were viewed.

1. Track custom events by calling clevertap.event.push("EVENT_NAME").

Here is an example how to track that a product was viewed:

clevertap.event.push("Product Viewed");

2. In addition to tracking an event, you can add any key/value pairs as properties on the event which lets you create more specific segments and targeted campaigns.

clevertap.event.push("Product Viewed", {
  "Product name":"Casio Chronograph Watch",
  "Category":"Mens Accessories",
  "Price":59.99,
});