Remarketing Platforms

Facebook Remarketing

CleverTap uses the following FB API endpoints to create, update, associate a custom audience to an adset :

  1. CleverTap creates the custom audience using the FB API: https://developers.facebook.com/docs/marketing-api/reference/ad-account/customaudiences/#Creating

  2. The segmentation is run using CleverTap’s segmentation engine and we add encoded (EMAIL_SHA256) email addresses to the created custom audience using FB API: https://developers.facebook.com/docs/marketing-api/reference/custom-audience/users/#Updating

  3. The custom audience is associated with an existing adset using the targeting_spec: https://developers.facebook.com/docs/marketing-api/targeting-specs#custom_audiences and the FB API: https://developers.facebook.com/docs/marketing-api/reference/ad-campaign#Updating


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