Remarketing Platforms

Facebook Remarketing

CleverTap uses the following FB API endpoints to create, update, associate a custom audience to an adset :

  1. CleverTap creates the custom audience using the FB API:

  2. The segmentation is run using CleverTap’s segmentation engine and we add encoded (EMAIL_SHA256) email addresses to the created custom audience using FB API:

  3. The custom audience is associated with an existing adset using the targeting_spec: and the FB API:

Did this page help you?