App Store Connect - App Privacy

Overview

Starting December 8, 2020, Apple requires App Privacy Details for all new apps and app updates. Refer to Manage App Privacy to understand Apple’s privacy rules and app integrations with multiple third-party SDK(s) to make the correct decision for your app.

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Note

This document is not legal advice. It is provided for your information and convenience. You must work closely with legal and other professional advisors to determine exactly how Apple policies apply to you.

Data types

CleverTap collects the following data for your app:

  • Collected - CleverTap SDK requires this data. It is collected by default.
  • Not collected - CleverTap SDK does not require this data.
  • May be, By Default: Not collected - Not required by CleverTap SDK. However, you can configure to send this data to CleverTap for additional tracking.

Data type

The following table should help you to answer the privacy declaration.

Data Type

Sent To CleverTap?

Description

Contact information

  • Name

  • Email address

  • Phone number

  • Physical address

  • Other user contact info

May be, By Default: Not collected

If you have configured to send this data, then declare accordingly.

Health and fitness

Health

Fitness

May be, By Default: Not collected

If you have configured to send this data, then declare accordingly.

Financial info

Payment info

Credit info

Other financial info

May be, By Default: Not collected

If you have configured to send this data, then declare accordingly.

Location info

Precise location

Coarse location

May be, By Default: Not collected

If you have configured to send this data, then declare accordingly.
This data requires additional integration :

Sensitive info

May be, By Default: Not collected

If you have configured to send this data, then declare accordingly.

Contacts

May be, By Default: Not collected

If you have configured to send this data, then declare accordingly.

User content

Emails or text messages

Photos or videos

Audio data

Gameplay content

Customer support

Other user content

May be, By Default: Not collected

If you have configured to send this data, then declare accordingly.

Browsing history

Not collected

If you have configured to send this data, then declare accordingly.

Search history

Not collected

If you have configured to send this data, then declare accordingly.

Identifiers

User ID

Device ID

May be, By Default: Not collected

Latest CleverTap iOS SDK does not capture IDFA or other device IDs such as IMEI. The IDFV is used to create CleverTap ID which is disclosed under Other Data.

Purchases

Purchase history

May be, By Default: Not collected

If you have configured to send this data, then declare accordingly.

Usage data

Product interaction

Advertising data

Other usage data (for example, Wi-Fi)

Required, Collected

Product interaction => Yes
Advertising data => No
Other usage data => No

  • Product interactions - App launches are measured, as well as any other user interaction configured by the app developer.
  • Advertising & Other usage data - If you have configured to send this data, then declare accordingly.

Diagnostics data

Crash data

Performance data

Other diagnostics data

Not collected

Crash data ==> No
Performance data ==> No
Other diagnostics data => No

For Crash & other diagnostics data. If you have configured to send this data, then declare accordingly.

Other Data

Required, Collected

Technical device information (for example, OS, device type, language, Wi-Fi status, screen size, etc.) or network information (for example, IP address, HTTP user agent) is received by CleverTap.
IDFV is collected.

Data use

Understand how each data type is used by you and your third-party partners. For example, collecting an email address and using it to authenticate the user and personalize the user’s experience within your app would include App Functionality and Product Personalization. For more information, see Apple Data Type Usage

Purpose

Selection based on how data from CleverTap will be used

Third-Party Advertising

Select if you share the data type with a third party for the purpose of displaying third-party advertisements in your app.

Developer’s Advertising or Marketing

Select if you share the data type with a third party for displaying first-party advertisements in your app, sending marketing communications directly to your users, or sharing data with entities who will display your advertisements.

Analytics

Select if you are using data to evaluate user behavior, which includes understanding the effectiveness of existing product features, plan new features, or measure audience size or characteristics.

Product Personalization

Customizing what the user sees, such as a list of recommended products, posts, or suggestions. Select if you plan to use CleverTap Engagement features such as Product Experiences, In Apps, App Inbox, and so on to personalize the product

App Functionality

Authenticate the user, enable features, prevent fraud, implement security measures, ensure server up-time, minimize app crashes, improve scalability and performance, or perform customer support. Select if applicable.

Other Purposes

Any other purposes not listed. Select if applicable

Data linked to the user

Data types collected through CleverTap are typically connected to identifiers when configured. Therefore, app developers must select 'Yes' when asked if the data is linked to an identity.
The associations that the customer is capable of making (for example, to a customer account or an identifiable individual) is unique to the customers and at their own discretion.

Tracking

You’ll need to understand whether you and/or your third-party partners use data from your app to track users and, if so, which data is used for this purpose. CleverTap iOS SDK does not track data by default and it is unique to the customers and at their own discretion.

Privacy links

Please refer to CleverTap privacy policy here: https://clevertap.com/privacy-policy/


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